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Services 

  • Product Illustrations

  • Brand Identity

  • campaign Illustrations 

  • Print collaterals 

  • Editorial illustration 

  • B2B company collaterals 

  • Infographics

  • Book Illustration

  • B2C Products

  • Illustrations for 2D Animation 

My process

I follow a 3-step process in my projects.
I've followed this process for a few years now and it has consistently given me fruitful results. Its years of practice and trial and error that has taught me key milestones that every project needs to go through before it reaches its final conclusion. This is a guidebook and not a rulebook. Its helps me explore all the possibilities and make sure that I give my clients best service possible.  

Research & Define 

I start every project with understanding the brief properly. studying their competitors, the market, target audience, based on my observations. I communicate, with my clients to understand their concerns and aspirations to see if there are any roadblocks or problems that could be solved through design. Once I have a clear idea of the direction that we want to proceed in, I move to the next step which is to ideate.  

Ideate and Explore

Based on the data collected, I start brainstorming, explore ideas, make quick sketches and write concepts, the idea is not to have a finished product but figure out all the ways in which I could best represent the  brand. I see this as a play session where I let my creativity flow. Once I have enough material, I show it to the clients to get their perspective, sometimes I add references and vision board so they can understand what the final product may look like.  

Final Product and Reiterations 

Once the vision is finalised, I go ahead and execute the final illustrations/ designs. I use digital tools to create high quality work, adding details and making sure it's production ready. I keep a specific timeline for iterations and client feedback.  

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